Lollapalooza Brazil Bradesco Coverage Qorus Banking Innovation Awards 2018 - Winner

Bradesco was the sponsor of the 2018 Brazilian edition of Lollapalooza, one of the world’s largest music festivals. The project began in 2017, in partnership with “Ticket for Fun”, in a strategy of 4 phases: promotion, pre-event, event, post event. The main objective was allowing everybody to know and interact, even virtually, with the festival. When democratizing the access, Bradesco connected itself with a diverse audience by means of music and interaction in the social networks. In order to create an unique experience, engaging people with every style, the project had a team of creators formed by YouTubers, photographs, artists, music specialists, and professional twitters that co-created with Bradesco during the entire campaign. In the promotion and pre-event phases, posts focused on the activation of Bank’s customers and non-customers, who could apply for tickets, and brought hints to enjoy the festival in the best way. During the three days of Lollapalooza, the greatest challenge was covering, in real time, everything that happened in the stages. There were diverse posts in Facebook, Twitter and Instagram. And also simultaneous lives in Facebook, YouTube and Twitter. At the post-event, creators and Bradesco’s team shared, by means of music, videos and pictures all the lived sensations and emotions. Over 53 million users were reached in Facebook and in Instagram, 30 million in YouTube, 655 million impressions, 102 million views, 3 million clicks and #todosnolollaBR was used over 29,000 times.