Adobe Campaign Qorus Banking Innovation Awards 2019 - Winner

Submitted by

CaixaBank

Premium

05/08/2019 Banking Innovation

This project allow us to use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually need through all the in/out bound Channels that the bank has to offer.

Innovation details

Category
Digital Marketing & CommunicationKeyword
Data

Innovation presentation

As part of our communication strategy, we have integrated Adobe Campaing in all our in/out bound channels (i.e. website, ATM, email, push, sms, telemarketing, regular mail, etc). The main objective, is to offer 1on1 relevant communication to our clients based on their interests. – These interests will be obtained through any channel (i.e. online navigation, office queries, etc), offering the client a true Omnichannel communication. At last, CaixaBank wanted to generate complex Customer Journeys to automate campaign/decision processes instead of generating one shot campaigns.

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