About
Consulting becomes an experience - The transformative power of the Dialogue Simulator
Innovation presentation
We're developing a virtual world experience for our sales partners and their clients. It's a tool that revolutionizes remote consultation, offering entirely new possibilities for persuasion. With this tool, sales partners can simulate complex scenarios, allowing clients to experience assurance in the virtual world.
The problem so far: In Germany, only 30% of potential customers have income and disability protection, leaving 70% without coverage. Why is this the case? The sale of biometric products fails due to a lack of customer experience and risk awareness.
Customers don't perceive the need for action; they feel no concern and have very low risk awareness regarding their financial security in case of long-term illness or disability. They generally distrust insurers, and the complexity of insurance products, services, and processes fosters mistrust. Customers also have a high aversion to effort and costs, leading to decision anxiety.
Selling biometric products is cumbersome for brokers because they struggle to trigger customers successfully, encountering high complexity in both consultation and product realms. For brokers, it means extensive consultation efforts with a difficult and laborious sales process.
With the Dialogue Simulator, consultation becomes an experience! The tool is innovative through its immersive visualization and customer orientation.
As leaders in insurance innovation, we understand that experiencing things in the virtual world is extremely effective.
A risk- and finance journey tailored to each customer allows both customers and advisors to experience together what's at stake (and what's not), how crucial security is, and how reassuring it feels.
This innovation revolutionizes consultation. The Dialogue Simulator offers strong interactivity:
Customers are actively involved in the consultation process, experiencing urgency and the necessity of protection in their life situations.
We achieve this through consistent digital storytelling: the tool also serves to illustrate complex content.
It stands out for its high emotional intelligence: activating both brain hemispheres to induce purchase decisions, emotionally engaging customers so they can make rational decisions.
The tool is intuitively usable: simple operation and application of a technical solution.
For our sales partners and brokers, it ensures effortless consultation in a virtual world experience: active support so advisors can convincingly tailor their approach to each customer and situation.
Uniqueness of the project
With the Dialogue Simulator, we're developing a consultation tool that will truly change the game for consulting and selling insurance products. The tool serves as a bridge technology to the metaverse, distinguishing itself by involving our customers iteratively in all stages of innovation and development: with brokers, for brokers! From ideation through design thinking and prototyping to MVP development, launching, and scaling, our customers were actively involved, providing crucial feedback and practical insights to equip the tool with precise customer experience.
