About
Hinterland Insurance's rebranding is award-worthy. The name reflects their commitment to underwriting tough-to-place risks. Their transformation is a bold step forward in commercial insurance innovation.
Innovation presentation
Hinterland Insurance is a cutting-edge managing general agency and program administrator that specializes in underwriting tough-to-place commercial insurance risks. Recently, the company has rebranded from FTP of California, LLC, as part of its larger strategy to reflect its growing business in the U.S. The company has also moved its headquarters to the Denver Tech Center in Colorado, while continuing to develop its operations in San Diego and Chicago. Innovation is at the core of Hinterland's values, and the rebrand reflects the company's desire to establish a bold identity for its future. By focusing on SME and middle-market business, the company plans to provide vital solutions for the displacement in California and Midwestern markets.
Uniqueness of the project
Hinterland Insurance is not your typical insurance company. The name Hinterland means "an area lying beyond the unknown," reflecting the company's willingness to go the extra mile to provide innovative solutions for tough-to-place commercial insurance risks. This unique definition sets Hinterland apart from other insurance companies, and it emphasizes the company's commitment to exploring new territories and providing exceptional service to its clients. In the insurance industry, branding is often less creative, but Hinterland's rebrand from FTP of California, LLC is a meaningful and innovative approach that reflects the company's values and mission. By combining cutting-edge technology with exceptional underwriting expertise, Hinterland is setting new standards in the industry.
