About
A new modular household product that has been designed specifically for different personas and lifestages. The product includes personalized coverage options for families with children and pets, as well as a personalized video policy.
Innovation presentation
Our new modular household product has been designed specifically for the different personas we encountered in our market research. This new personalized product can be tailor made according to the lifestage of the customer, including families with children, customers with pets and a more extensive package for those who want to spend a little extra to protect their homes. Customers can create their own policy by choosing the package(s) that is suitable for them. For families with children, the product includes several coverages and assistance services that will benefit those with a child, for pet owners, the product includes everything a pet owner needs in their day to day life including veterinarian, grooming and pet hotel services. In addition to the personalized coverages that we provide, we have also created a personal video policy for customers that talks about all the important risks they are protected from and other details of their insurance product. Rather than making the customer read pages of boring policy text, we want them to understand what they are covered for and provide a more personalized, easy and smooth experience.
Uniqueness of the project
- Our product includes the first personalized video policy in Turkey
- Our product is modular, designed and created specifically for different personas and their life stages. Customers can choose whichever package most fits their needs at this stage of their life.
