Vida Bancomer Qorus Banking Innovation Awards 2015 - Winner

Vida Bancomer is a new intelligent app to help users on finding more than 100K locations with benefits and rewards across the country for Bancomer cardholders, so users keep buying the same they do… but cheaper. Here the customer can check for promotions, both nearby or elsewhere, interact with them and receive recommendation by push messages base on its behavior, location, profile and context. Since Bancomer’s more than five loyalty programs are not quite well understood by customers and their information is managed and stored in different ways, Vida Bancomer surges as the main effort to standardize processes of input, treatment, storage and management of information in order to show one single experience for everything: a simple and useful mobile app. Our main comparisons in Mexico are Amex Mobile, which let the user check offers nearby, and Club Premier Gana KmP, which also offers the chance to participate on bids. None of them has the volume and diversity of promotions nor the technology developed on Vida Bancomer that includes Geofencing, PUSH messages with personalized campaigns based on behavior, Usage analytics, Crashes analytics, identification without Login by other Bancomer apps’ communication and use of Google APIs. It was a huge project across technology and business areas. Leaded by a 7-members scrum from Digital Banking there close to 50 people involved from very diverse departments such as Technology development, Data quality assurance, CRM, Mainframe, Architecture, Campaigns, Commercial Intelligence, Marketing, Acquiring bank, Issuing bank, Loyalty programs, Global payments, Mobile banking among others.