Qorus Banking Innovation Awards 2018 - Winner

Emirates NBD Snapchat - The Local’s Bank

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Emirates NBD

Logo of Emirates NBD

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region,...

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11/09/2018 Banking Innovation

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The local's bank showing UAE nationals that Emirates NBD is one of them, getting them to relate to the brand and bank with them. Through a personal and direct medium, Snapchat, Emirates NBD created timely immersive experiences, playing an active role in fueling emotional moments that unified Emiratis.

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