Mashreq Neo Qorus Banking Innovation Awards 2018 - Winner
United Arab EmiratesCategory
Neobanks and specialized players
Innovation presentation
Mashreq Neo is an independent and separate digital banking arm of Mashreq which is 100% bank and aims to provide complete digital bank services to its customer. Mashreq Neo is a Digital Bank with mobile App and online banking interface. Customer apply through customer build mobile app (both iOS and Android) or web version and in real time customer account and credit card is issued. With smart phones penetration, customer behaviour is changing and are now demanding instant availability of services on the go. Customer expect all banking services to be availed from the comfort of their smart phone without need to visit a branch. Mashreq became the first bank in UAE to launch full functional Digital Bank. Project team was divided into multiple streams and all streams worked in parallel with daily interactions. These streams included digital, product proposition, operations, risk, customer care, finance, compliance, treasury, marketing and technology. Mashreq Neo has received a very positive response from customers in the market.
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