Premium
06/09/2018 Banking Innovation
Banking with 100% digital applications and interfaces all the way from Digital onboarding, Digital KYC, Digital customer authentication, Digital banking services, Digital back end processing and day to day banking services offered digitally to customer via custom built mobile app and online banking web version.
Innovation details
Country
United Arab Emirates
Category
Neobanks and specialized players

Innovation presentation

Mashreq Neo is an independent and separate digital banking arm of Mashreq which is 100% bank and aims to provide complete digital bank services to its customer. Mashreq Neo is a Digital Bank with mobile App and online banking interface. Customer apply through customer build mobile app (both iOS and Android) or web version and in real time customer account and credit card is issued. With smart phones penetration, customer behaviour is changing and are now demanding instant availability of services on the go. Customer expect all banking services to be availed from the comfort of their smart phone without need to visit a branch. Mashreq became the first bank in UAE to launch full functional Digital Bank. Project team was divided into multiple streams and all streams worked in parallel with daily interactions. These streams included digital, product proposition, operations, risk, customer care, finance, compliance, treasury, marketing and technology. Mashreq Neo has received a very positive response from customers in the market.

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