Kept by krungsri Qorus Banking Innovation Awards 2023

Submitted by

Krungsri - Bank of Ayudhya

Premium

20/09/2023 Banking Innovation

Kept is committed to assisting customers in achieving their financial dreams more easily, quickly, and effectively, aiming to become a digital personal financial management platform for the younger generation.

Innovation details

Country
ThailandCategory
Reimagining the Customer ExperienceKeyword
Savings & Investments, Kids-targeted offerings, Gamification, Retail banking

Innovation presentation

Krungsri reinforces its mission to provide financial services under the strategy of Make Life Simple and continues to enhance its leadership in digital banking by launching an innovative digital banking initiative, under the new brand “Kept by krungsri” targeting digital savvy younger generation. Kept, a pure digital bank, structures the organizations around different stages along customers’ journey from digital adoption and consideration, digital onboarding, digital engagement, and digital servicing. As part of Krungsri digital transformation strategy, Kept has enhanced Krungsri’s digital banking capabilities, improve digital experience, and enable business agility and digital readiness for competing in the future banking.

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