KBC-Xplore Qorus Banking Innovation Awards 2014

KBC differentiates itself through its client centric approach by offering a unique, uniform and omni-channel customer experience with a high level of professionalism and personalization throughout all channels. In this context KBC initiated the ‘Smart Branch’ program, which aims at bridging the gap between the physical and digital world, and as such offer a unique experience. A key enabler in this initiative is the KBC-Xplore mobile app which combines several technologies ((i)beacon, GPS, BLE, salesforce.com) in order to lead the customer from KBC Awareness to the KBC Branch Experience throughout three steps: 1) Build KBC awareness by supporting sponsored events (e.g. cyclocross event with (i)beacon enabled cyclist tracking, news feed & social interactions enabled by KBC, event info, …) 2) Stay connected by enabling people to locate their friends and valuables (resp. GPS tracking and sticky (i)beacons); 3) Promote branch visits and deliver a unique omni-channel experience before, during and after the visit (e.g. personalized iBeacon enabled welcome message, feedback requests, branch mood monitor for office director, …) The app will be available in Google Play and Apple stores starting from 20th of October 2014. The first 6 events where you can use the app will be Hansgrohe SuperPrestige (2, 9, 16 and 23 November, 28 December and 8 and 14 February).