Healthy Heart ("Gesundes Herz") Qorus Innovation in Insurance Awards 2023 - Winner
GermanyCategory
Re-imagining the Customer ExperienceKeyword
Prevention, Innovation, Health insurance
Innovation presentation
The journey to a healthy heart started about 3 years ago. At that time, the focus was on the further development of the cardiology product portfolio. We did something crazy from the perspective of that time - we included other people an other perspectives. Piece by piece, we put together information and needs from our customers and our partners. Together with trends and market developments, these were blended and combined into a target image known as "Healthy Heart". We will not be able to solve the future challenges in healthcare with pure supply contracts. What is needed is an ecosystem and an interplay of different products and services that allow for a long-term and sustainable health journey. Therefore, the project team has implemented the first projects in the sense of heart health together with innovative startups and committed physicians in Saxony and Thuringia. With joint forces, the digital aftercare program (atrial fibrillation) was successfully rolled out in Dresden in August 2022. Only two months later, the next highlight was achieved: the digital atrial fibrillation screening was implemented in Thuringia. Already, the pilot seems to be writing its own success story, yet we are only at the beginning of this journey.
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