One PingAn - Omnichannel Metaverse Marketing Qorus Innovation in Insurance Awards 2024- Nominated

Submitted by

Ping An Group

With over 227 million retail customers and 693 million Internet users, Ping An is one of the largest financial services companies in the world.

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18/04/2024 Insurance Innovation
One PingAn innovates insurance with a new omnichannel metaverse marketing strategy. Partner with 80,000+ providers, it presents customers 10 categories of interconnected services and engaged experiences.
Innovation details
Country
China
Category
Connected Ecosystems & Marketplaces
Keyword
Virtual reality & Metaverse, Customer acquisition & loyalty, Customer experience, Digital channels & Omnichannels, Marketing & sales
Business Line
Life Insurance
Distribution Channel
Agents

Innovation presentation

Introducing One PingAn, pioneering omnichannel metaverse marketing to revolutionize insurance services. Our singular platform converges all services into an immersive virtual space, making abstract concepts tangible through engaging narratives and interactive experiences. This approach deepens connections with our audience, transforming perceptions and access to insurance.

With a vast network of over 80,000 partners spanning Medical Care, Diet, Accommodation, Transportation, Finance, Recovery, Elderly Care, Entertainment, Nursing, and Security, One PingAn delivers seamless, end-to-end solutions. Our commitment to integrated ecosystems ensures comprehensive customer care, enhancing convenience and warmth.

By leveraging cutting-edge technology, One PingAn offers personalized service experiences, empowering customers to navigate and benefit from our suite of offerings effortlessly. Join us in redefining insurance service delivery, where innovation meets customer-centricity in the metaverse.

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