About
One PingAn innovates insurance with a new omnichannel metaverse marketing strategy. Partner with 80,000+ providers, it presents customers 10 categories of interconnected services and engaged experiences.
Innovation presentation
Introducing One PingAn, pioneering omnichannel metaverse marketing to revolutionize insurance services. Our singular platform converges all services into an immersive virtual space, making abstract concepts tangible through engaging narratives and interactive experiences. This approach deepens connections with our audience, transforming perceptions and access to insurance.
With a vast network of over 80,000 partners spanning Medical Care, Diet, Accommodation, Transportation, Finance, Recovery, Elderly Care, Entertainment, Nursing, and Security, One PingAn delivers seamless, end-to-end solutions. Our commitment to integrated ecosystems ensures comprehensive customer care, enhancing convenience and warmth.
By leveraging cutting-edge technology, One PingAn offers personalized service experiences, empowering customers to navigate and benefit from our suite of offerings effortlessly. Join us in redefining insurance service delivery, where innovation meets customer-centricity in the metaverse.
Uniqueness of the project
(1) New Model:
Ping An is redefining the landscape of financial services with the introduction of a pioneering, scenario-based marketing model that integrates "Metaverse Space + AIGC Content + Digital Human Guidance." This new model transcends traditional sales channels by establishing a comprehensive virtual ecosystem for customer life services.
At the heart of this innovative approach is a dynamic blend of technologies that transform how services are delivered and experienced. By creating a virtual metaverse space, Ping An leverages advanced AIGC and digital human technologies to provide an immersive platform where customers can interact with a full spectrum of life services. From healthcare and daily needs to financial health, entertainment, and security, every aspect is accessible and guided by digital humans in this immersive virtual environment.
This model also introduces new methods of engagement and management:
- Service Introduction: A new form for interpreting professional and detailed information.
- Event Invitation and Sharing: A fresh marketing channel that enhances customer outreach and engagement.
- Online/Offline Client Visit: A versatile medium for interaction, bridging virtual and physical engagements.
- Centralized Service Management: A centralized database for efficient listing and delisting of products and services, streamlining operations and enhancing service delivery.
One PingAn transforms abstract concepts into concrete realities, forging strong connections through engaging narratives, enhancing customer understanding, and creating an interactive metaverse.
(2) New Collaboration:
As a leading integrated financial services group, Ping An harnesses the synergy of insurance, banking, and investment to deliver comprehensive life services. Ping An has meticulously crafted a vast life service ecosystem to significantly enhance customer quality of life and convenience across various domains:
1. Medical Care: Integrating medical resources for urgent needs and offering remote consultations with top medical experts.
2. Diet: Providing dietary advice and partnering with food suppliers to promote healthy eating options.
3. Accommodation: Offering property insurance and mortgage services in collaboration with real estate developers and home furnishing companies to enhance living experiences.
4. Transportation: Supplying car insurance and roadside assistance, and partnering with automobile manufacturers and rental services to streamline travel.
5. Finance: Delivering comprehensive wealth management services including savings, investments, and financial planning.
6. Recovery: Managing health through chronic disease management and rehabilitation services available on online platforms.
7. Elderly Care: Providing pension insurance and fund management, in collaboration with elderly care facilities.
8. Entertainment: Partnering with travel and entertainment firms to enrich life experiences.
9. Nursing: Ensuring safety with personal and property insurance, complemented by intelligent security and cybersecurity services.
10. Security: Supporting mental health with services like psychological counseling.
One PingAn's innovation lies in its connectivity, linking over 80,000 partners and platforms to ensure seamless, comprehensive solutions that span these essential sectors. This extensive network not only demonstrates our dedication to integrated ecosystems but also fosters a service environment of mutual support and value addition, epitomizing a truly customer-centric approach. Through both internal business line integration for data and resource sharing and collaborations with external providers, Ping An enhances efficiency and enriches customer choices, promoting a high quality of life and convenience.
(3) New Customer Base:
Ping An's innovative not only transforms its service delivery model but also broadens its customer base by tapping into new segments such as tech-savvy individuals, the elderly, and young people through immersive, technology-driven experiences.
(4) New Technology:
By applying AIGC technology to build a scenario-based sales content creation platform, generating plot videos, explanatory scripts, and other materials, and assisting with 3D space design, creative effect validation, and audio-video resource generation and editing, to build comprehensive resource editing; at the same time, adopting NeRF modeling technology and cloud-edge collaborative rendering engines, achieving an international leading level, supporting AI modeling digital human's multimodal space audio speech synthesis, offline motion capture driving full-body limb functions, etc., to meet the operational needs of the business team in scenario-based sales.
