About
Turkish decacorn Trendyol and AXA Sigorta partnered for an insurance program to be bundled to nearly 20 million electronic devices sold via the platform with a seamless customer journey fully aligned with Trendyol experience.
Innovation presentation
This innovation enables AXA and their partner Trendyol to simplify customers’ lives by being where they are and by providing insurance solutions for their new purchasing behaviors.
Besides being Turkey's leading e-commerce company and one of the top 5 e-commerce platforms in EMEA, Trendyol is Turkey's first-ever decacorn and Turkey’s largest and fastest-growing, Alibaba investee e-commerce shopper base. 30 million customers are actively shopping through the platform. AXA Sigorta and Trendyol launched an insurance program to be bundled to nearly 20 million electronic devices sold via Trendyol. In an economic environment where accessibility of electronic devices is more difficult than ever for Turkish consumers, the need for protection is higher as well.
In our partnership journey customers can add protection for the devices they are buying through the platform and can check out in less than seconds. Cancellations are also done through the platform with just one click.
In this model, we offer 2 different products to our customers:
-With the Electronic Device Protection Insurance, customers can protect their devices while purchasing it through Trendyol platform. Electronic Device Protection Insurance covers accidental device damage, screen breakage, electrical damage, liquid contact and use of faulty accessories.
With Extended Warranty Insurance, we provide protection on electronic products beyond the period offered by the manufacturer. For categories such as Home Appliances, Personal Care Appliances, Television, White Goods and Sound Systems, etc., the manufacturer's warranty, which is offered as 2 to 3 years, is extended to +1 year with our policy.
Customers can get Extended Warranty Insurance and/or the Electronic Device Protection Insurance easily as follow:
When customers purchase product groups subject to the project on Trendyol.com, they see the insurance packages for the protection of these products.
Examine summary information about insurance products, clicks to the landing page to see additional information.
They add one of the insurance packages for the protection of this product to their cart, bundled with the product they want to buy.
Completes the payment process with Trendyol.com's secure payment tools.
The policy and the collection receipt are sent to the insured by sms.
Uniqueness of the project
Buying electronic devices has become complicated nowadays, as there is a wide variety of options in each category and due to affordability of the devices. Customers now spend more time and effort to choose the most suitable product for them. This protection need is fulfilled with:
-Policy sales within seconds, fully integrated with Trendyol customer experience
-One-click cancellation process via Trendyol
-Fully digital: insurance certificate is issued online
-Over 10% conversion ratio
