Submitted by

Bank of Tokyo-Mitsubishi UFJ

Premium
14/04/2015 Banking Innovation
Robot will meet and greet our customer in branch
Innovation details
Country
Japan
Category
Physical Distribution
Keyword
Customer experience, Customer service, Branch & Physical distribution

Innovation presentation

We have started to place robot, called NAO, in our branch office to meet and greet our customer, including foreign guest, which require multi-lingual skill. We are promoting this project with the following objectives: 1) To offer new customer experience 2) Improve service menus by utilizing multi-lingual speech and voice/face recognition technologies 3) Accumulate customer interaction data to analyze and discover customer needs, personal preference As we announced the plan in January, we were getting big expectation from the customer and internal test went well. So we have started to test with our customer in our branch office from April 13, 2015. Since then, we have been evaluating the customer response in 3 major cities, Tokyo, Nagoya, Osaka, in different branches and at various events. Overall response from our customer has been very positive and we had massive press coverage by both domestic and international press, including Wall Street Journal, Nikkei, Bloomberg, CNN.

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