About
Hippo is a gamified sales platform that has been launched to increase sales through gamification elements and user motivation.
Innovation presentation
Intrapreneurship Programme started back in 2014 and HIPPO has been the first runner of the first intrapreneurship program in TEB’s history. Before HIPPO, sales was being tracked manually by excel sheets. Campaign management was performed through emailings by the workforce to the field and sales teams. Objectives were product based and reporting was done separately. Main drivers of establishing HIPPO were:
1.Inability to include and integrate all the Relationship Managers (RMs) in the sales challenge
2.The RMs cannot earn bonuses due to the inconsistency between the ABACUS (Sales and Performance Monitoring Model) and the scorecard
3.Tracking of the performance and sales via different channels and screens makes it harder for the workforce to take actions immediately and in a more practical way.
HIPPO’s main “customers” are internal. Its Target profile is RMs. It is an in-house project created and developed by TEB employees from 6 different business including Cards Payment, Digital Banking, Marketing Commuincations, Sales and IT units in 6 months. HIPPO doesn’t have a benchmark not only in banking sector but also in other sectors as well. TEB is the very first bank to implement a gamified sales platform in Turkey and abroad. Since its launch in December 2015 all of TEB’s 755 RMs are constantly using HIPPO (average daily users 450). Number of transactions per RM increased by 30% within the second month of use(December-February).Daily average transaction number arose to 4 in March from 3 in February.Number of overall transactions increased from 2200 in February to 3374 in March.
Uniqueness of the project
HIPPO is a disruptive radical innovation that alters the way the workforce functions. HIPPO doesn’t have a benchmark not only in banking sector but also in other sectors as well.TEB is the very first bank to implement a gamified sales platform in Turkey and abroad.Therefore, launching HIPPO takes Türk Ekonomi Bankası (TEB) one step ahead of the game.
In alignment with TEB’s digitalization trend,HIPPO enables digitalization at individual basis to track sales performance for Relationship Managers through replacement of excel sheets with digitalized screens. It directly contributes into environmental policy through a paperless work environment.It is also “TEB’s corporate culture” in which HIPPO directly contributes.HIPPO’s dynamic and entertaining gamified model appeals to the employees who are eager to learn,enthusiastic about going digital and are self-motivated towards achieving.It is a tool to attract and retain the best talent and qualified human capital within TEB.
