About
Hyper Personalized Digital Financial Adivsor
Innovation presentation
The digital customers wants instant responses serving 24-7 with highly personalized requirements.
In order to provide optimal solutions to the customer without delay, We have decided that our chatbot to contain an independent financial knowledge base.
1) We have launched a successful chatbot service within 4 months with collaborations between computational linguistic experts in Korean, dialog patterns and NLP engineers and financial domain experts from both internal and external.
2) We also have provides a proactive offering system that is powered by customized financial suggestion algorithms, with the customer behavior analytic to spot out when they need us the most.
3) In order to overcome limitations of offline channel and to establish customer friendly financial assistances, we are currently applying digital sensitive Chatbot Personas to the system which is personalized dialog flow from the very first conversation.
4) Personalized retail banking transactions are serviced in Chatbot platform for the customer to solve all their needs achieving extremely simple UX within conversation scenario.
The Chatbot is applied to all frontline offline financial assistance services to unburden the workloads of the call center staffs. Chatbot knowledge coverage expands from basic retail banking to advanced consulting such as real estate and robo advisor to give complete financial consulting experience to the customer.
Shinhan Bank's Chatbot is growing larger by the day from a simple consulting machine to next generation digital communicator as a result of Shinhan bank's unique Digital Transformation.
Uniqueness of the project
1) The 1st financial assistance Chatbot with ML engine in Korea, covering almost all banking areas. The chatbot can easily learn and answer most of banking areas with high accuracy.
2) Supporting the bank transactions in the bot for the customer to solve their all financial needs within a dialog platform.
3) Wide variety of financial product recommendations from the traditional selection by the bank to hyper personalized ones from the big data analytic system.
4) Enhanced UX with chatbot driven dialogs where the chatbot notifies the customers and offers a solution for it. This personalized chatbot system is based on customer behavior analyzation.
5) Proactive customer approach where chatbot is offered to the customer when browsing Shinhan Bank’s App. There are certain trigger points and conditions to active the chatbot and customer behavior abnormality is monitored for further marketing opportunities.
