Self-driven Finance: AI driven data to create engagement Qorus Banking Innovation Awards 2021 - Winner

Santander Spain uses deep & fresh data (historical records of the client transactions, and a snapshot of the products & balances) to create predictive patterns that may impact our customers in the near future. With the pattern detected, Santander Spain uses its digital channels to create an insight for the customer, so he/she can evaluate the possible situation, and to solve it before it really happens. Thus, on the other hand, from Santander we have extended the use of prediction to not only anticipate customer events, but also provide them with the best tools with that prediction: predictive push notifications (that notify you of upcoming movements, for example, a periodic transfer that is going to be executed soon), a section of upcoming receipts within the Receipts and Taxes area of the digital channels, and especially, a tool called Financial timeline, available from the app and the web, where the client can take control of everything that will happen in the next few days in your accounts (your most relevant financial events in the past and the next to occur: the receipts and subscriptions that are going to charge you, the installments and settlements of loans, cards, insurance, periodic transfers...) so that the consultation of future events through this Financial timeline has become the top 3 of consultations in digital channels.