Bringing financial services closer to each client: adaptation, proximity and multi-channel integration Qorus Banking Innovation Awards 2021 - Winner

The brand new agreement between Correos and Banco Santander answer the growing demand in the market regarding the lack of financial services in Rural Areas and we have decided to respond to this need with our agreement with Correos, called Correos Cash. This initiative allows cash services: withdrawing and depositing money in more than 1,600 locations where we do not have a presence, and offers a postman to take cash to any address in Spain, considering that home delivery is a very powerful service in all environments, also in urban ones, especially for older clients.

On the other hand, in the digital transformation strategy of Banco Santander, we contemplate the inclusion in the digital financial world of our older clients. People over 65 are one of our vulnerable customer groups and, as a bank, we must make an effort to integrate them into an increasingly digitized world. In order to offer them the same services through the same channels as other clients and to personalize our digital capabilities to facilitate their inclusion, we have adapted our app for them, listening and attending to their particular needs.